{"id":2575,"date":"2019-06-11T11:58:00","date_gmt":"2019-06-11T15:58:00","guid":{"rendered":"https:\/\/gardenstatekitchen.com\/?p=2575"},"modified":"2022-10-05T12:00:41","modified_gmt":"2022-10-05T16:00:41","slug":"entrepreneur-feature-pamela-beardslee","status":"publish","type":"post","link":"https:\/\/gardenstatekitchen.com\/entrepreneur-feature-pamela-beardslee\/","title":{"rendered":"Entrepreneur Feature: PAMELA BEARDSLEE"},"content":{"rendered":"\n

Meet Garden State Kitchen<\/a> member Pamela Beardslee, the entrepreneur behind Puras Paletas<\/a>, a gourmet ice pop company focusing on pure ingredients. Here\u2019s her story.<\/p>\n\n\n\n

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Puras Paletas<\/strong><\/a> \u2013 Gourmet Ice Pops Loaded with Latin Flavor<\/strong><\/p>\n\n\n\n

Coming up with the concept for her artisan ice pops, Pamela leaned on her roots. \u201cI have the culture and passion in me,\u201d Pamela says. Having spent the first five years of her life in Chile, she speaks Spanish. She also married a man from Costa Rica. \u201cI didn\u2019t want to go the traditional American route. I wanted to express our heritage and background, to have a little Latin flare out there to spice up everything else.\u201d<\/p>\n\n\n\n

The name Puras Paletas<\/a> comes from \u201cpura vida,\u201d a popular phrase in Costa Rica that Pamela learned about from her husband. While the literal translation from Spanish is \u201cpure life,\u201d she says it means so much more than that. Pura vida is a phrase that can be used as a greeting or an affirmation, a flexible, all-purpose answer to many of life\u2019s questions. \u201cThese are words of positivity that everyone in the country says to each other all the time,\u201d she explains. \u201cI took the \u2018pure\u2019 \u2013 puras \u2013 and added paletas, the Spanish word for ice pops and got Puras Paletas.\u201d<\/p>\n\n\n

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A Focus on Whole Ingredients & Holistic Values<\/strong><\/p>\n\n\n\n

Pamela takes pride in her frozen treats, using only ingredients she would be comfortable serving to her own family. \u201cI\u2019ve always been a natural kind of eater,\u201d Pamela says. \u201cI like to eat clean.\u201d She reads food labels and is a member of the Holistic Moms Network, values she incorporates into her business.<\/p>\n\n\n\n

Her paletas are a blend of fresh fruit and whole ingredients, made without preservatives, chemicals or additives. Hibiscus berry is a popular flavor, along with strawberry, and a coconut version made with fresh shavings of the fruit in the center. She sources organic, local or fair trade when possible, and avoids peanuts, dairy and other common allergens. \u201cI want to accommodate the food allergy community as much as possible,\u201d she explains. \u201cI want my customers to feel like they can finally go to a carnival and have a treat that\u2019s not dangerous so they can enjoy themselves and have fun.\u201d<\/p>\n\n\n

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She\u2019s On a Mission to Help Others Eat More Healthy Food<\/strong><\/p>\n\n\n\n

One of her long-term goals is use her products to educate families about the benefits of healthy eating and living. \u201cIf I can help in any way, or just steer people in a healthier direction, I will be happy,\u201d she says.<\/p>\n\n\n\n

Pamela also enjoys seeing her customers savor her popsicles. \u201cI love to see people\u2019s reactions to the paletas,\u201d she says. \u201cWhen the kids bite into my chocolate and banana and they smear it all over their faces and they\u2019re licking their hands, it\u2019s great. It\u2019s only organic cocoa and bananas that they\u2019re eating. It\u2019s good for them and they really like it. No carrageenan, which is a thickener, or anything else is added.\u201d<\/p>\n\n\n\n

Going a step further, her banana fudge recipe features a brand of chocolate free from 12 of the most prominent allergens. \u201cI already have a 10 year-old girl who looks forward to seeing me at events because she knows that she\u2019s allowed to eat it,\u201d Pamela says. \u201cShe\u2019s allergic to peanuts.\u201d<\/p>\n\n\n

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DIY Inspiration & the Ice Cream Truck<\/strong><\/p>\n\n\n\n

Two things inspired Puras Paletas: her son\u2019s food sensitivities and the neighborhood ice cream truck. Pamela says she felt conflicted whenever the truck appeared at the playground because she wanted to give her kids a treat, but she didn\u2019t want to feed them food with artificial ingredients or a lot of sugar. \u201cMy friends and I would be like \u2018Oh no, here it comes\u2019,\u201d she says. She would try to dissuade her kids, but sometimes caved so they could feel like they fit in with the others. \u201cI would think to myself \u2018I wish there was something better.\u2019 I would dive at that truck in a heartbeat on a hot summer day if there was.\u201d Since there wasn\u2019t, she decided to make her own.<\/p>\n\n\n\n

While it was the ice cream truck that got her started making paletas for friends and family, it was a tragedy that pushed her to evolve into a business. After an electrical fire forced her and her family from their home during winter storm Quinn in March 2018, she turned to her husband and said: \u201cYou know what? Life is too short. This is a scary dream of mine, but let\u2019s just go for it. Let\u2019s do it.\u201d And so, they did.<\/p>\n\n\n

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Starting to Sell & Scaling Up<\/strong><\/p>\n\n\n\n

Her first time out as a vendor, Pamela set up her cart outside of Redwood Elementary School in West Orange. Her paletas were an instant hit. \u201cThey were just so appreciative and happy,\u201d she says of the kids and parents who indulged in her guilt-free treats.<\/p>\n\n\n\n

Soon after, she joined Garden State Kitchen and started blending large batches in the commercial setting. Her popsicles stand ready in the walk-in freezer for festivals, farmers markets, wholesale orders and special events. She also won an Instagram contest<\/a>, gaining admission to one of the kitchen\u2019s professional development workshops on DIY food styling and photography. \u201cI never win anything \u2013 that was so exciting,\u201d she says. \u201cNormally I just go to auto and hit click so it was nice to learn.\u201d<\/p>\n\n\n\n

It\u2019s a Family Affair: Balancing Entrepreneurship & Parenting<\/strong><\/p>\n\n\n\n

Years ago, Pamela and her husband agreed that she would stay at home with their children. Now that her youngest is in kindergarten, she\u2019s finding time to grow her business, but it\u2019s still a balancing act. Puras Paletas happens in her rented commercial space, but still she keeps an extra chest freezer stocked with ice pops in their bedroom. The whole household stays involved. \u201cThey are my official tasters \u2013 and they will tell you what they think,\u201d she says laughing. Her kids love celebrating birthdays and milestones with paletas, and she likes feeling supported by her family.<\/p>\n\n\n\n

With each event, Pamela says she learns something new or figures out a better way to work. She\u2019s constantly networking and is part of a group for artisan ice pop makers all over the world. Hearing insights from businesses in different stages of development from South America to India to California is very helpful.<\/p>\n\n\n

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What\u2019s Next for Puras Paletas?<\/strong><\/p>\n\n\n\n

While Pamela says she doesn\u2019t need to totally dominate the world of frozen desserts, her dreams are still evolving. She wants enough success to live comfortably and she\u2019d like to wholesale her products to the Turtleback Zoo. Her sweets could also be a healthier option for local schools and community pools. In addition, she\u2019s developing a line of alcohol-infused ice pops perfect for catering gigs and adult events. \u201cI\u2019d love to make a household name for myself and for people to get to know a Latin American brand name,\u201d she says. \u201cI would love for people to shout out \u2018Pura Vida!\u2019 to me on the street.\u201d<\/p>\n\n\n\n

Where to Find Pamela & Puras Paletas<\/strong><\/p>\n\n\n\n

Find Puras Paletas at festivals and farmers markets around New Jersey. Wholesale or special events orders can be placed through her website www.puraspaletas.com<\/a>. Follow Puras Paletas on Instagram<\/a> or Facebook<\/a> and see where Pamela will be next.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet Garden State Kitchen member Pamela Beardslee, the entrepreneur behind Puras Paletas, a gourmet ice pop company focusing on pure ingredients. Here\u2019s her story. Puras Paletas \u2013 Gourmet Ice Pops Loaded with Latin Flavor Coming up with the concept for her artisan ice pops, Pamela leaned on her roots. \u201cI have the culture and passion […]<\/p>\n","protected":false},"author":1,"featured_media":2576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-entrepreneurs"],"acf":[],"yoast_head":"\nEntrepreneur Feature: PAMELA BEARDSLEE | Garden State Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gardenstatekitchen.com\/entrepreneur-feature-pamela-beardslee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneur Feature: PAMELA BEARDSLEE | Garden State Kitchen\" \/>\n<meta property=\"og:description\" content=\"Meet Garden State Kitchen member Pamela Beardslee, the entrepreneur behind Puras Paletas, a gourmet ice pop company focusing on pure ingredients. 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